Creative Strategist········· Rah Ray
Art Director/Creative Lead ········· Maliq (Me)
Art Director/Creative Lead ········· Maliq (Me)
Music Breakr
Still Human was contracted by Music Breakr to elevate their Instagram presence, focusing on strategic content development and design enhancements. Over 90 days, the results were encouraging, with our content resonating not only with existing followers but also attracting new users. Impressively, we reached 137,000 new accounts during this timeframe, equating to approximately 1,522 new accounts daily.
Our content's impact was substantial, evidenced by high engagement metrics reflecting how frequently our followers interacted with our posts. Total content interactions, including likes, comments, saves, and shares, demonstrated a robust connection with our brand and the content we produce.
MUSIC BREAKR (Social Rebrand)
Q4 2023 - Q1 2024
For Q4 2023 - Q1 2024, Still Human developed a comprehensive social media strategy for Music Breakr, focusing on three key pillars: Influencers, Artists, and Tech-related news. This approach allowed Breakr to create targeted content that aligned with each audience segment, establishing a consistent content flow. The strategy resulted in improved engagement metrics, with a reach of 62,565 accounts, 99,868 impressions, and 5,396 total engagements over the month. Notably, Breakr gained 2,896 new followers during this period, further solidifying the impact of the revamped content strategy.
MUSIC BREAKR NEW LOGOS
As part of the initial phase of Music Breakr's rebrand, we updated their social media bio to reflect the new website and revamped their highlight logos to align with the newly established content pillars: Influencers/Creators, Artists, and Collaborations. These visual changes helped create a cohesive look and feel, ensuring that Breakr’s brand identity was clear and aligned with the content strategy we developed for their social media platforms.
As part of the content strategy for Music Breakr, we introduced several key content initiatives to enhance engagement and diversify the social media presence. This included Music News that consist of: event recaps, such as the Grammys, the Super Bowl, and highlights of Breakr’s biggest artists from 2023. We also developed an Artist Spotlight series, where we researched and interviewed artists for in-depth social media features. Additionally, we launched Motivational Mondays, sharing inspirational reels to help followers start their week on a positive note. To further engage the audience, we created a weekly cadence of New Music Friday posts, spotlighting both Breakr artists with recent releases and other smaller and larger artists on the platform. These content ideas collectively helped strengthen Breakr's social media presence and expand its reach.
Music News
Preparing for the launch of their new product, Music Breakr underwent a substantial social media overhaul to enhance their brand presence. Drawing on their network of elite creator marketers, who have orchestrated campaigns for industry giants like Drake and Travis Scott, Breakr enlisted Still Human to infuse their social media channels with a fresh creative direction.
Throughout Q2, Breakr collaborated with both established and emerging artists to create captivating content, fostering connections with a diverse range of talents. Concurrently, Breakr delved into refining their social media strategy, ensuring alignment with their brand goals and maximizing the impact of their revamped creative efforts. With a revitalized social media presence and a comprehensive strategy in place, Breakr is poised to unveil their new product with confidence, reaffirming their commitment to innovative artist-influencer collaborations.
MUSIC BREAKR SOCIAL ASSETS
Q2 Social Media Revamp
