Creative Lead/Creative Strategist ········· Rah Ray
Assistant Creative ········· Maliq (Me)
Assistant Creative ········· Maliq (Me)
COMBS GLOBAL
Working with a global icon causes long nights, attentiveness, mental toughness, and patience. All the work that went into the creative strategy for Diddy’s latest masterpiece The Love Album Off the Grid was well worth it. This chart-topping album reset the standard for what modern R&B is supposed to be. Shedding new light on a familiar sound was our goal with the digital and creative strategy and we’re proud to say we did just that.
DIDDY (FEAT. PARTYNEXTDOOR)
SEX IN THE PORSCHE MUSIC VIDEO
STILL HUMAN’S INFLUENCE WAS VERY PROMINENT IN THIS ALBUM ROLLOUT.
Our team played a pivotal role in creating captivating music visuals for the album's hit singles, enhancing the overall experience for listeners and fans.
Through our collaborative efforts, we were able to seamlessly integrate visual storytelling with musical artistry, resulting in an immersive and unforgettable journey for audiences worldwide. The Love Album: Off the Grid not only reset the standard for modern R&B but also served as a testament to the power of collaboration and creative innovation in the music industry.
From art directing the album's layout to curating the strategy of its rollout campaign, we spared no effort in ensuring that Diddy's vision was brought to life in the most impactful and memorable way possible.
The Love Album: Off the Grid not only reset the standard for modern R&B but also served as a testament to the power of collaboration and creative innovation in the music industry.