Goldbelly
2022, Content Design
The Place/Trace/Taste Gold marketing concept is a strong idea that leverages the unique selling proposition of Goldbelly as a platform for ordering popular food items from iconic restaurants across the country. By positioning the offerings as "golden gems" in each city, the campaign can tap into the appeal of discovering hidden treasures and enjoying the taste of authentic, locally beloved dishes. To build this audience, the company can use targeted social media advertising, influencer partnerships, email marketing, and perhaps even experiential activations (such as pop-up events) to drive awareness and engagement.
Design Concept: Maliq Hairston
